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Sweet Dreams are Made of These

LoveShackFancy Opens 14th Shop in Nashville

May 1,  2022

If there is ever a label that was created exactly the way you live your life, you'd make it your mission to own every part of that label you can. Is it possible that someone out there can actually take your own very world and make it into reality? Hopelessly romantic, dancing on the beach during magic hour, twirling in pink dresses all day (yes, even during lockdown) ... Cake first?! Always. If I could, would I wear a pink tulle gown shopping at WholeFoods? Yes! Hosting brunch complete with linen napkins in all shades of pastel with peonies that blanket the table and candy served in heart shaped porcelain. Me. My long time friends can all tell you those are all attributes of me - always have been, always will be. On my mom's dresser at her home, there is a photo of 7 year old me, shoveling the snow in 30 degrees weather in a mini skirt and ballet flats. You see, pants are not really part of my vocabulary. I am the biggest girlie girl that may possibly like pink more than any of the girls in my son's class. Then, there came LoveShackFancy ...

LoveShackFancy is not just a clothing label. It is a celebration of everyday whimsy and romantic love. Embracing unabashed femininity and strength, LoveShackFancy was founded by Rebecca Hessel Cohen in 2013. A former Cosmopolitan editor, Hessel Cohen has made storytelling the centerpiece of her Laura Ashley-by-way-of-Hamptons-beach cottage collection of floral miniskirts, inset lace dresses, vintage-inspired knits, print scrunchies, bowed underwears and more — starting with its playful name. Hessel Cohen admits in an interview with the New York Times that she is the opposite of a business person. She attributes her company's success to her business partner and husband, and a real estate developer, Todd Cohen. 

When Hassel Cohen started the brand, she had a vision and knew it needed to be told through stories of modern fairytale moments, dreamy mermaid life and of course secret gardens overflowing with roses and peonies. In essence, LoveShackFancy is a perfectly imperfect dream. The collection of mostly dresses are compiled of attractive silhouettes, with a sartorial story of whimsical hand-dyed fabrics. There is always lace, always flowers, always ruffles, always bows. And yes, there is always pink. Every collection is grounded with an attention to detail that echoes the appreciation of age-old bespoke techniques, vintage reimagined, and beautiful finishings. LoveShackFancy has become known for matching hand-painted colorful floral prints, ornate hand-embroidered fabrics, 

"Unabashed femininity was and will be always at the forefront of who we are, and I believe this is something that really resonates with the girls who wear us. It’s for those girls who want to dress girly, wear the fun, extravagant gown and embrace all who they are"

intricate handmade crochet and lace, plus elaborate trims. Hassel Cohen utilizes old-world hand blocking traditions, plus ombre and garment-dipped techniques using Batik or Shibori dyes. Sometimes if you are lucky, you will find one-of-a-kind pieces that is dyed in pink while the others are made in white cotton voile or special trimmed in vintage lace in one of her shops. But more than just a fashion brand, she has created a culture around her offering, a lifestyle, a way to live in the home, a way to dress and a way to enjoy life. LoveShackFancy is selling an atmosphere and attitude. Lilly Pulitzer, Kate Spade and Tory Burch don’t occupy the same enviable status they once did with young women.

LoveShackFancy has created a ethereal dream world in real life that had previously only existed in the minds of a very few including Hassel Cohen. In that world, it's not just flower gardens but oceans of flowers. It's not just fairytales, but a wild force of passion. It's not just fancy vintage brocades, but versaille with a sense of Marie-Antoinette sass. It's not about just dressing up, but dressing up and walking down Madison Avenue unashamed with a white parasol on a sunny summer afternoon. To me, that spells love. The exaggerated decadence of a dream world exudes in such a dramatic way through the world of LoveShackFancy. Love, afterall, makes the world go around ... and for me, so does LoveShackFancy.


LoveShackFancy West Village

390 Bleecker St.

New York, New York 10014 

(212) 243-4100

LoveShackFancy Madison

1058 Madison Ave

New York, New York 10028 

(917) 388-2035

LoveShackFancy Sag Harbor

3 Madison St.

Sag Harbor, NY 11963

(631) 808-3995

LoveShackFancy Greenwich

113 Greenwich Ave.

Greenwich, CT 06830

(203) 629-7915

LoveShackFancy Southampton

11 Main St. 

Southampton, NY 11968

(631) 353-3479

LoveShackFancy Charleston

218 King St.

Charleston, South Carolina 29401

(843) 641-0237

LoveShackFancy LA

8437 Melrose Pl.

Los Angeles, CA 90069

(323) 433-7733

LoveShackFancy Newport Beach

3446 Via Oporto, Suite 102

Newport Beach, CA 92663

(949) 432-5136

LoveShackFancy Palm Beach

340 Royal Poinciana Way, Suite M325D

Palm Beach, FL 33480

(561) 508-2424

LoveShackFancy Coconut Grove

3401 Main Highway

Coconut Grove, Florida 33133

(305) 446-2010

LoveShackFancy Austin 

1011 South Congress Ave.

Building 1, suite 160

Austin, Texas 78704

(737) 202-4568

LoveShackFancy Dallas

29 Highland Park Village

Dallas, TX 75205

(469) 759-6951

LoveShackFancy Houston

4444 Westheimer Rd., Suite E140

Houston, Texas 77027

(281) 888-5561

LoveShackFancy Nashville

2301 12th Ave South

Nashville, Tennessee 37204

(615) 712-8249

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