If there is ever a label that was created exactly the way you live your life, you'd make it your mission to own every part of that label you can. Is it possible that someone out there can actually take your own very world and make it into reality? Hopelessly romantic, dancing on the beach during magic hour, twirling in pink dresses all day (yes, even during lockdown) ... Cake first?! Always. If I could, would I wear a pink tulle gown shopping at WholeFoods? Yes! Hosting brunch complete with linen napkins in all shades of pastel with peonies that blanket the table and candy served in heart shaped porcelain. Me. My long time friends can all tell you those are all attributes of me - always have been, always will be. On my mom's dresser at her home, there is a photo of 7 year old me, shoveling the snow in 30 degrees weather in a mini skirt and ballet flats. You see, pants are not really part of my vocabulary. I am the biggest girlie girl that may possibly like pink more than any of the girls in my son's class. Then, there came LoveShackFancy ...

LoveShackFancy is not just a clothing label. It is a celebration of everyday whimsy and romantic love. Embracing unabashed femininity and strength, LoveShackFancy was founded by Rebecca Hessel Cohen in 2013. A former Cosmopolitan editor, Hessel Cohen has made storytelling the centerpiece of her Laura Ashley-by-way-of-Hamptons-beach cottage collection of floral miniskirts, inset lace dresses, vintage-inspired knits, print scrunchies, bowed underwears and more — starting with its playful name. Hessel Cohen admits in an interview with the New York Times that she is the opposite of a business person. She attributes her company's success to her business partner and husband, and a real estate developer, Todd Cohen. 

When Hassel Cohen started the brand, she had a vision and knew it needed to be told through stories of modern fairytale moments, dreamy mermaid life and of course secret gardens overflowing with roses and peonies. In essence, LoveShackFancy is a perfectly imperfect dream. The collection of mostly dresses are compiled of attractive silhouettes, with a sartorial story of whimsical hand-dyed fabrics. There is always lace, always flowers, always ruffles, always bows. And yes, there is always pink. Every collection is grounded with an attention to detail that echoes the appreciation of age-old bespoke techniques, vintage reimagined, and beautiful finishings. LoveShackFancy has become known for matching hand-painted colorful floral prints, ornate hand-embroidered fabrics,